① 騫垮憡鍏鍙擱兘鏈変粈涔堝伐浣滐紵
騫垮憡鍏鍙稿唴閮ㄥ叕浣: 榪愯惀緇撴瀯涓鑸濡備笅錛
1銆佷笟鍔￠儴銆備篃灝辨槸閿鍞閮,鏈夌殑鍙瀹㈡埛閮. 瀵瑰唴鑰岃█鏍規嵁鍏鍙鎬笟鍔″垝鍒嗕笉鍚屽ぇ鑷翠袱澶у伐浣滐細
錛1錛夋媺涓氬姟錛屽嵆騫垮憡璁㈠崟錛
錛2錛夊㈡埛緇存姢錛屽嵆鍚庣戶鏈嶅姟銆
2銆佽捐￠儴銆傚瑰唴鏄涓氬姟璁㈠崟鐨勬墽琛岄儴闂錛屾湁騫抽潰璁捐＄殑錛屼笁緇村姩鐢昏捐＄殑銆傛湁鐨勫獎瑙嗗叕鍙歌繕璁炬湁鍒朵綔閮錛屼粠浜嬪悗鏈熷壀杈戝埗浣滐紝涔熷苟鍏ヨ捐￠儴錛屾湁鐨勭嫭絝嬫垚閮ㄣ傚瑰栧氨鏄鏍規嵁瀹㈡埛闇瑕佹彁渚涜捐′駭鍝併
3銆佺瓥鍒掗儴銆傚瑰唴錛屾槸涓氬姟閮ㄩ棬鐨勫墠鏈熸垨鍚庢湡鐨勬湇鍔￠儴闂錛屼富瑕佷粠浜嬪箍鍛婃枃妗堢殑鍐欎綔錛屽箍鍛婂壋鎰忕瓑錛屾湁鐨勫叕鍙鎬笓闂ㄨ炬湁甯傝皟閮錛屽彲鍗曠嫭鎴愰儴錛屼篃鍙騫跺叆絳栧垝閮ㄣ傚瑰栵紝鏄瀹㈡埛閲嶈佺殑澶栬剳銆
4銆佽屾斂閮ㄣ備富瑕佸勭悊鏃ュ父鍔炲叕瀹や簨鍔°傚瑰唴錛岃冨嫟綆＄悊銆佷漢浜嬬＄悊絳夛紝瀵瑰栨瘮濡傜◣鍔°佸叕鍏崇瓑銆
鎵╁睍璧勬枡錛
騫垮憡鍏鍙哥粡钀ュ師鍒欙細
1銆佷緷娉曠粡钀
渚濇硶緇忚惀鏄騫垮憡鍏鍙哥敓瀛樼殑鍓嶆彁錛屾垨鑰呰存槸騫垮憡鍏鍙哥殑鐢熷懡錛岃繖鏄浠諱綍涓涓騫垮憡鍏鍙稿湪浠庝簨騫垮憡緇忚惀媧誨姩鏃舵墍蹇呴』鍧氭寔鐨勭涓浣嶇殑鍘熷垯銆
騫垮憡媧誨姩鏄浠ユ硶寰嬩負鍓嶆彁鐨勬椿鍔錛屽悓鏃跺張鏄娉曞緥瑙勫畾鐨勬椿鍔ㄣ備緷娉曠粡钀ュ寘鎷涓や釜鏂歸潰鐨勬剰鎬濓細涓鏄騫垮憡鍏鍙歌佺﹀悎騫垮憡綆＄悊娉曞緥銆佹硶瑙勶紝灝ゅ叾鏄瑕侀伒瀹堛婂箍鍛婃硶銆嬩互鍙婄浉鍏崇殑綆＄悊娉曡勩
2銆佷漢鎵嶇粡钀
騫垮憡鍏鍙哥粡钀ユ椿鍔ㄧ殑寮灞曟槸浠ラ珮緔犺川銆侀珮鑳藉姏鐨勫箍鍛婁笓涓氫漢鎵嶅姏淇濊瘉鐨勩傚箍鍛婂叕鍙告槸灞炰簬鐭ヨ瘑鍨嬨佹櫤鑳藉瀷銆佹妧鏈鍨嬬殑浼佷笟娉曚漢緇勭粐銆
3銆佷紭鍔跨粡钀
浼樺娍緇忚惀鏄鎸囧箍鍛婂叕鍙告牴鎹鑷宸辯殑鍏蜂綋鎯呭喌鑰岀『絝嬭嚜宸辯殑鍙戝睍鎴樼暐錛屽艦鎴愯嚜宸辯粡钀ョ壒鑹層備紭鍔跨粡钀ョ殑鏈璐ㄥ氨鏄騫垮憡鍏鍙哥殑緇忚惀瀹氫綅銆
騫垮憡鍏鍙歌佹牴鎹鑷宸辯殑鍏蜂綋鎯呭喌錛岄夋嫨緇忚惀浼樺娍錛屽彂灞曠粡钀ョ壒鑹詫紝鎺ㄥ姩鍏鍙歌幏寰楄緝澶х殑緇忔祹鏁堢泭鍜岀ぞ浼氭晥鐩娿
4銆侀潪涓氬姟鍐茬獊
騫垮憡鍏鍙稿彧鑳戒負鏌愪竴綾諱駭鍝佺殑涓涓瀹㈡埛鏈嶅姟錛屼互闃叉㈠艦鎴愨滀笟鍔″啿紿佲濈殑鍑虹幇銆備竴鑸鎯呭喌涓嬶紝騫垮憡鍏鍙稿簲璇ュ嶮鍒嗙弽鎯滀笌浠ｇ悊瀹㈡埛涔嬮棿鎵褰㈡垚鐨勪俊浠誨叧緋伙紝涓嶅簲璇ュ啀鎺ュ彈涓庤ヤ紒涓氭湁鐫鐩存帴絝炰簤鍏崇郴鐨勫箍鍛婁笟鍔°傝繖宸茬粡鎴愪負緹庡浗銆佽嫳鍥界瓑鍥藉跺箍鍛婄晫琛屼笟鎯渚嬨
鍙傝冭祫鏂欐潵婧愶細鐧懼害鐧劇-騫垮憡鍏鍙
② 涓瀹跺箍鍛婂叕鍙擱兘鏈夊摢浜涢儴闂錛熻繖浜涢儴闂ㄧ殑涓昏佷換鍔℃槸浠涔堬紵
騫垮憡鍏鍙 鏄鎸囦笓闂ㄧ粡钀ュ箍鍛婁笟鍔℃椿鍔ㄧ殑浼佷笟錛屾槸鈥滃箍鍛婁唬鐞嗗晢鈥(Advertising Agency)鐨勪織縐般 騫垮憡鍏鍙哥殑閮ㄩ棬鏈 錛氬㈡埛鏈嶅姟閮(AccountServiceDept.)銆佸壋浣滈儴(CreativeDept.)鍙婂獟浠嬮儴(MediaDept.)錛涘彟澶栬繕鏈変袱涓鏀鎻撮儴闂(SupportingDept.)錛氬壋浣滄湇鍔￠儴(CreativeServicesUnit)鍜屽箍鍛婄墖鍒朵綔(TVProctionDept.)銆 鍦ㄨ亴璐ｆ柟闈錛屽悇閮ㄩ棬鍧囨湁鎵涓嶅悓錛屼絾鍙堥渶瑕佺揣瀵嗗湴鑱旂郴鐫錛屼笉鑳界嫭絝嬫娊紱伙紝鏁呭悎浣滄у嶮鍒嗛珮銆 瀹㈡埛鏈嶅姟閮錛氭ら儴闂ㄧ殑鑱岃矗涓昏佹槸璺熷㈡埛鑱旂粶銆佹矡閫氥佷簡瑙ｅ㈡埛鐨勪駭鍝佸強璇ュ搧鐗屾湁鍏寵祫鏂欙紝鐒跺悗涓庡叕鍙稿唴鍚勯儴闂ㄧ殑鍚屼簨娌熼氾紝濡傚壋浣滈儴鍙婂獟浠嬮儴錛岄拡瀵逛駭鍝佺殑娑堣垂瀵瑰儚鍘繪瀯鎬濄佸壋浣滄暣濂楀箍鍛婅″垝錛屽苟涓嶆槸涓鑸浜烘墍鎯籌紝浠ヤ負瀹㈡埛鏈嶅姟閮ㄥ氨絳夊悓钀ヤ笟閮ㄩ偅涔堢畝鍗曘 鍒涗綔閮錛氳繖鏄鎵璋撱屽害妗ャ嶇殑閮ㄩ棬錛屽垎緹庢湳鍙婃挵紼誇袱閮ㄥ垎錛屽嵆涓浜涗漢涓撻棬璐熻矗緹庢湳鏂歸潰錛屽彟涓浜涗漢鍒欒礋璐ｅ箍鍛婃枃瀛楃殑鎾板啓錛岃繖涓ゆ柟闈㈠繀瀹氳佸畬鍏ㄩ厤鍚堬紝鎵嶈兘鎴愬姛鐨勫皢騫垮憡鎺ㄥ嚭銆傚湪銆屽害妗ャ嶄箣鍓嶏紝浠栦滑瑕佸仛寰堝氬噯澶囧姛澶錛屼緥濡傚仛甯傚満璋冩煡錛岃佸逛駭鍝佹湁鍏呭垎鐨勪簡瑙ｇ瓑錛屾墍浠ヤ粬浠涓庡㈡埛鏈嶅姟閮ㄩ棬瑕佹垚鍒嗘矡閫氥 濯掍粙閮錛氳礋璐ｆ浛瀹㈡埛璁″垝鍏朵駭鍝佺殑騫垮憡鐢ㄤ綍縐嶅艦寮忛潰涓栥佸紑鏀棰勭畻鐨勮繍鐢錛岀劧鍚庡悜鍚勪紶濯掕㈠箍鍛婁綅鎴栧箍鍛婃椂孌碉紝浠ュ強璺熷悇浼犲獟璁浠鳳紝鎴栧晢璁涓浜涚壒鍒鐨勫仛娉曟槸鍚﹀彲琛岀瓑錛屾晠姝や粬浠蹇呴』涓庡悇浼犳挱鏈烘瀯鏈夊瘑鍒囪仈緇滐紝鐢氳嚦瀵規搗澶栨垨鍥藉唴鐨勪紶濯掍篃瑕佷簡濡傛寚鎺屻 鍒涗綔鏈嶅姟閮錛氭ら儴闂ㄦ槸瀹炶返鐨勯儴闂錛屽皢鍒涗綔閮ㄧ殑鏋勬濆彉鎴愪簨瀹烇紝鏁呮ゅ畠鏈夐渶瑕佺粏鍒嗕負澶氫釜閮ㄥ垎錛氬伐浣滄祦紼嬭惀榪愮郴緇(TrafficSystem)銆佹憚褰便佹彃鍥俱佺數鑴戠敾紼垮埗浣滃強鍗板埗閮ㄣ